One of the entrepreneurs who have contributed immensely to the developing field of Middle East Technology is Mudassir Sheikha. Mainly known for being the co-founder of car booking service, Careem, Sheikha has managed to transform a straightforward idea into one of the most successful technology firms that is responsible for not only transforming how millions of people commute but also how they can order food and use other various digital services.
 
Sheikha was born in Pakistan and has received education from some of the finest international schools. The success story of Mudassir and his ventures is a combination of credibility, power, and audacity. Mudassir is an alumnus of Computer Science from Stanford University and began his career with McKinsey & Company - an established international consulting firm. While he was in the field of consulting, Mudassir was fortunate enough to experience firsthand some of the challenges and great potential available in the upcoming Middle Eastern countries.

Careem is a joint venture started by Sheikha together with its two other co-founders Magnus Olsson and Abdulla Elyas in Dubai in 2012. The lack of quality transportation services in several cities within the region provided a perfect opportunity to start the project, which was based on offering convenience through technology.
 
From the moment it was started, Careem became extremely popular and eventually turned out to be a phenomenon within the region where millions of people used it. Operating in different countries, Careem offered thousands of business opportunities to the drivers and provided a perfect platform for consumers. Being focused on consumer-centric features, Careem is one of the best-known technology companies operating in the Middle East region.
 
During the period of leadership of Sheikha, Careem did not only provide transport services. It engaged in food deliveries, grocery shopping, financial transactions, and basically everything else that a consumer might need through its platform-one-stop-shop for everything.

The next turning point in Careem's history took place in 2019 when the largest ride-hailing company – Uber - acquired Careem for a whopping amount of $3.1 billion. That deal set new records and became the largest-ever transaction made within the Middle Eastern technology sector. Rather than disappearing from the market, the company maintained its regional character remaining the independent brand.
 
In particular, this success turned him into the leader in the field of entrepreneurship, innovations, and technologies. Rituals of entrepreneurship, struggle for investments in technologies, and providing the proper ground for young innovators became the regular features of his life, serving as examples for many founders looking at the Middle East as the future center of the global revolution in digital world.
 
It comes as no surprise that the key role in reevaluating the potentials and capabilities of startup companies in the Middle Eastern context belongs to Sheikha. After all, he was able to prove that world-class innovation and breakthrough business ideas may emerge in the Middle East and compete even with world's biggest technology companies.

This is what presenting such a story in this modern era can mean for entrepreneurs everywhere. Just one example of Mudassir Sheikha is sufficient to illustrate the concept that for reaching the tallest building in the world, one must aim higher, which eventually results in stepping up the ladder gradually. It is now a matter of pride for him as a consultant in technology, because today everyone is looking for innovation through problem-solving.
 
With the transformation of the Middle East as a center for technology and entrepreneurship, the story of Mudassir Sheikha proves to be an inspiration.